Prosperity Road is an Independent, Boutique Wealth Advisory Firm

Our most important role is to address all your financial responsibilities and concerns, help you maintain your independence and freedom, and focus on you, your family, and your unique situation.

Our scope of services and desire to be helpful to clients is limitless.

We see you as an INDIVIDUAL with a unique situation

INDEPENDENT with the freedom to choose what is right for you and your family

Together we navigate financial decisions that put you on the simplest, clearest path to PROSPERITY

OUR VALUES


  • We believe in always acting with integrity, openness, and honesty.
  • We believe in always working in your best interest.
  • We believe in personalizing services for your needs.
  • We believe in providing you the information needed to preserve your independence.
  • We believe in working together as partners.
  • We believe in doing what we say.
  • Prosperity is a mindset. Perspective is everything.
    We offer you a different perspective and help you gain clarity and confidence as we navigate your path to prosperity together.

    Emily Hermeno

    Most advisors see and work with this

    Most Advisors

    We focus on you, your family and your individual situation. Not returns and forcasts.

    We focus

    TOGETHER, We connect all pieces of your financial picture and define a clear path to your prosperity.


    Family

    Caring for your family and enjoying your life are your main goals. We are 100% focused on the collective goals of the family. From starting a family, to planning for kids’ college education, retirement, and caring for aging parents, we are your independent partners every step of the way.

    Financial Freedom

    You want the freedom to live the life you want and know that you are doing the right things for your family. We help you achieve and maintain your ideal lifestyle so you can focus on the important things in your life.

    Retirement

    How much can I spend and what do I need to save to spend what I want in retirement? These are common retirement planning questions. We help clients create their ideal retirement and partner with them to make that ideal a reality.

    Taxes

    Death and taxes are two topics many want to avoid, but that are inevitable. We maintain a keen, consistent awareness of the tax implications of every financial decision, from starting or selling a business to type and taxation of income in retirement, helping you maximize your wealth.

    Wealth Transfer

    You have worked hard to build your wealth and want to ensure that it is left in the right hands. With simple and proper estate planning, we help ensure your wishes are met and your family does not have to guess your intentions after you pass.

    College

    Higher education is one of the biggest and most important investments a parent/grandparent can make. We help you plan for this well in advance to optimize the amount available, the tax-efficient use of the money, and the appropriateness of the investment.

    Insurance

    You have worked hard to build your assets. We put an equally intent focus on protecting them with a comprehensive risk management strategy.

    Business

    Owning your own business requires a combination of courage, creativity, and tenacity. From a start-up budget, to cash flow planning, maintenance, and sale of a business, we are clients’ independent partners in the difficult decisions required for a business to grow and prosper.

    MOST ADVISORS...


    Most advisors see and work with this

    Most Advisors


    OUR FOCUS...


    We focus on you, your family and your individual situation. Not returns and forcasts.

    We focus


    TOGETHER...


    Together, we connect all the pieces of your financial picture and define a clear path to your prosperity.




    >

    We help forge your path every step of the way.
    Together, we build and navigate a clear path so you are confident you are doing the right things to achieve your goals.




    120 W. 5th Street, Suite 220 | Santa Ana, CA 92701-4695
    PH 714-241-0212